Blue Cross of Minnesota lanza el "Trailblazer Tour", el cual destaca a las organizaciones comprometidas con los innovadores enfoques en el cuidado de la salud

New "Trailblazer Tour" website highlights remarkable Minnesota businesses and organizations for their innovative approaches to moving health forward

(Eagan, Minn.) June 14, 2016 - As part of an ongoing effort to shine a spotlight on health innovators, Blue Cross and Blue Shield of Minnesota (Blue Cross) today launched the "Trailblazer Tour," an all-new online hub that’s sharing remarkable stories of Minnesota organizations’ noteworthy innovations and collaborations with Blue Cross in the realm of health.

A total of 11 Trailblazers will be highlighted for the launch of this virtual tour. The powerful stories – which feature organizations from every corner of the state – will roll out from now through September, at the newly launched Trailblazer Tour website bluecrossmn.com/trailblazertour.

"These amazing Trailblazers' unique initiatives are generating real discussions in a collaborative effort toward moving health forward health across Minnesota," said Paula Phillippe, senior vice president of human resources and external relations at Blue Cross. "We are committed to showcasing our outstanding community and business partners, who are all working tirelessly to improve the health of people and communities. By recognizing these incredible organizations, Blue Cross hopes to expand the conversation about the transformations taking place in health care today."

Each of the Trailblazer stories— which range from modern onsite workplace clinics to bike-sharing programs to sustainable farming— include a unique collaboration with Blue Cross that supports their effort to improve health of all in the cities in where they live, work and play.

"We recognize that health care transformation happens when people and organizations come together in their communities and come up with innovative solutions," said Scott Keefer, vice president of public affairs and communications at Blue Cross. "That’s why we’re committed to two-way conversations, learning from and building on the successes of these great partners."

Following the launch, similar stories will continue to be populated throughout the site, further showing Blue Cross’ reach across the state of Minnesota. Fans can follow along with the stories of Blue Cross Trailblazers over Facebook, Twitter and LinkedIn, and sign up to receive email alerts when new stories are released.

Acerca de Blue Cross and Blue Shield of Minnesota

Durante más de 90 años, Blue Cross and Blue Shield of Minnesota (bluecrossmn.com) favorece la salud, el bienestar y la tranquilidad de sus miembros esforzándose por garantizar el acceso equitativo a atención médica de la mejor calidad, a un precio asequible.​​​​​​​ Nuestra misión es impulsar el cambio, transformar la atención médica y contribuir a la buena salud de las personas y comunidades a las que prestamos servicio, lo cual hacemos realidad mediante la renovación de nuestros conceptos y del sistema general. Tenemos más de 2.5 millones de miembros distribuidos entre cada condado de Minnesota, los 50 estados y cuatro continentes. Como una orgullosa organización sin fines de lucro, creemos que trabajar para promover el bienestar de todos los residentes de Minnesota es la mayor inversión que podemos hacer. Nuestro objetivo es nada menos que todos puedan lograr su mayor potencial de salud, independientemente de la raza u otras circunstancias definidas socialmente. Blue Cross and Blue Shield of Minnesota es titular de una licencia independiente de Blue Cross and Blue Shield Association, que brinda sus servicios a más de 107 millones de miembros en todo el territorio de los Estados Unidos.